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Dive Overview:
Pacific Hospitality Group, in partnership with Burger Holdings and JWG Investments, 236-room luxury lifestyle hotel opens in downtown Phoenix 2026, the Irvine, California-based company announced Monday.
Once complete, the hotel will feature 23,000 square feet of meeting and event space, a fine-dining restaurant and bar, a rooftop bar and pool deck with skyline views, a luxury spa, fitness center and upscale cafe.
With the property, part of Pacific Hospitality Group’s Meritage Collection, the partners hope to “elevate” hospitality offerings in downtown Phoenix, a market that Pacific Hospitality Group believes has “tremendous growth potential.”
Dive Insights:
Minneapolis-based construction firm Mortenson began construction on the property earlier this month. Gensler is leading the hotel’s architecture, while interior design firms Stylehouse and WildMuse are handling the Arizona desert-inspired interiors.
Darryl Berger, founder and CEO of Berger Holdings, said in a statement that the hotel’s strategic location at Central Avenue and Adams Street in downtown Phoenix will create “a new hub for business, dining and entertainment.” John Graham, managing partner at JWG Investments, agreed, adding, “The project will not only attract discerning travelers, but will also be a vibrant space for the local community.”
Pooya Honali, investment chief at Pacific Hospitality Group, said the group is “particularly excited” about its investment in the Phoenix market, “which we believe has incredible growth potential.”
The hotel is located within an Opportunity Zone designated by the Department of Housing and Urban Development. Offering tax benefits For some properties in areas that are experiencing underinvestment.
“This project supports the continued revitalization of downtown Phoenix,” Honali said in a statement. “We have great confidence in the future of this vibrant city and are committed to contributing to its dynamic growth.”
Earlier this year, private equity real estate firm Henderson Park bets $705 million Entered the Phoenix market with the acquisition of the Arizona Biltmore Resort, as well as the Global Ambassador, an independent luxury hotel in Phoenix. It opened late last year.
The Phoenix metropolitan area Emerged as a major destination for luxury and business travelers An expert previously told Hotel Dive: Visitors to the capital region increased by 4.7%. According to a Tourism Economics economic impact report, the number of tourists visiting Japan is expected to reach 46.7 million in 2023, up from the previous year, and tourist spending is expected to reach $12.9 billion, up 7.6% from the previous year.
Pacific Hospitality Group currently owns 12 hotels, including Meritage Collection hotels in Huntington Beach and Napa, California, Kauai, Hawaii, and Austin, Texas.