NEW YORK — Welspun is turning its attention to the luxury market, and it’s pleased with the results.
Welspun’s global chief marketing officer, Chris Mooney, said at this week’s New York Home Fashions Market that the company is strategically focused on growing its market share in the luxury home segment.
“We’re ready to crash the party,” he added.
The initiative began with the Charisma brand, which has a history dating back to the early 1900s. Welspun relaunched the brand last spring, with the latest iteration of Charisma featuring a softer, deeper toned palette with an emphasis on greens.
The company is expanding into luxury areas, building its own collection of premium bedding and bath products.
The bedding features premium percale construction and advanced embroidery techniques, while the bath towel construction focuses on premium fibers such as Egyptian cotton and cotton/silk blends.
Mooney described the design direction as “hotel elegance and luxurious architecture using premium materials.”
Welspun is furthering its casual luxury niche with the new Haberdashery Collection. Designs reflect menswear and feature tailored shirting details. Fabrics include linen, genuine oxford fabric and yarn-dyed chambray in colors of white, khaki, navy, light blue and Nantucket red.
“It’s the perfect textile for dreaming about summers on Cape Cod,” Mooney said.
The Welspun showroom is located at 10 West 33rd St.
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