Tove’s co-creative directors, Camille Perry and Holly Wright, have evolved their proposition of quiet luxury, unveiling new fabrics, colours and prints within the marble interiors of Sennett House, University of London.
Models walked across the marble floor in beige silk dresses and maxi skirts and cinched-in blazers. The outfits were light and breezy and included an orange maxi skirt with a kite effect and sheer crystal overlays for a sexy allure.
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“We just wanted to explore that, with lots of fluidity and texture, and the palette always comes from natural resources,” Perry said, adding that she and Wright wanted to design clothes that would last.
The brand has also introduced two new categories: handbags and jewelry, which have the same understated and elegant look as its clothing.
Roomy tote bags were made in Italy in beige or black pebble-grain leather and adorned with charms from the jewellery collection, which also included striking gold cuffs, pendant necklaces and bold round earrings.
The gemstones added toughness to the steamy fabric.
“It’s really important that a jewelry collection be a signature, and we want to focus on that every season. It’s not always going to be new,” Wright said.
For more reviews of the London Games in Spring 2025, click here.
Launch Gallery: Tove Spring 2025 Ready-to-Wear Collection
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